When companies think about intellectual property protection, they often focus on the product itself while overlooking the packaging that consumers often notice first. Yet for many consumer brands, distinctive packaging drives purchasing decisions, reinforces brand identity, and can be as recognizable as the product contained inside (just look at the recent example of Heinz-labeled products
Each year on March 5, the U.S. design community celebrates National Industrial Design Day, a moment to recognize the professionals behind the products we use every day. First entered into the U.S. Congressional Record in 2015, the day acknowledges that industrial designers improve our lives in countless ways by shaping products that are not only functional, but also visually distinctive and commercially valuable. For businesses, great design is more than aesthetics; it is a strategic asset. Thoughtfully-designed products drive consumer recognition, brand loyalty, and significant revenue across industries.
Continue Reading Happy National Industrial Design Day